ABOUT
Design Educators Summit is a four-day conference/course for high school graphic design instructors. The course operates as morning and afternoon seminars that provide hands-on learning of new tools and innovative methods for teaching graphic design outcomes that are beneficial to students, both in preparing them for future employment in the field after high school and/or for a better interface with post-secondary degree programs.
In addition, this course will provide information and guidance on the qualifications and processes for teaching available articulated media arts courses through College Now; Career Technical Education Pathway certification for media arts instructors; creating and facilitating community supported, work-based learning projects that utilize industry partners, and accessing valuable state-wide resources and support for work-based learning.
The event will be facilitated by Tom Madison, lead faculty for the Graphic Design Program at Lane Community College, Eugene, Oregon, a national award winning Art and Applied Science degree program, and Kate Doyle, graphic design instructor at the Center for Applied Learning and Community Impact (CALCI) in Eugene, a project-based learning center for high school students within the 4J School District.
Kate Doyle
Tom Madison
Course Name: Design Educators Summit
Course Dates: MTWTH July 14-17
Course times: 9AM—4PM
Location: Lane Community College, 4000 E. 30th Ave., Eugene, Oregon, 97405Building 10, Room 215
Click here for directions
Cost: $450 per person
Includes light breakfast and a catered lunch. We will reach out to you after you register to ask about your dietary preferences!
Hope to see you there!
Registration
If you are employed in a school district outside of the Lane Education Service District, please register here:
When you add the course to your cart, you will be prompted to either sign in, if you are already in Lane Community College's system, or create a new student profile.
If you are employed in a school district within the Lane Education Service District, please register here:
Lane ESD will cover the registration cost for CTE teachers employed in Lane County. If you have any questions or wish to determine if you are qualified, please contact Ariana Schwartz at aschwartz@lesd.k12.or.us
Directions
4
Lane Community College
Building 10, Rm 215, 4000 E. 30th Ave.
Eugene, OR 97405
1. Arrive via E. 30th Avenue from either I-5 or Eugene and enter the college on Eldon Schafer Drive.
2. Turn into Parking Lot N and park in the SW corner, close to campus.
3. Enter the campus between buildings 6 and 7 and then stay left after building 9 to find the entrance to building 10.
4. Follow the signs to room 215.
SCHEDULE
Format of Summit
Morning session (8:30 - 12), lunch break, Afternoon session (1 - 4)
Evening time activities: Social mixers with Workforce and local designers (potential partners)
Day 1: Monday, Jul 14, 2025
Morning
8:30
Meet & greet, coffee, tea, juice, and light fare
9:00
Overview of Design Educators Summit plans and goals; tour of LCC’s creative facilities.
10:00
Gestalt lecture: Thinking differently about design—to engage the imagination of the viewer.
10:30
Illustrator Lesson: How to use shape builder & pathfinder tools to support Gestalt.
11:00
Assignment: Raster/Vector/Actor: Use Photoshop/Illustrator/InDesign to create Gestalt vector images from raster images. Lesson will reinforce editing with shape builder/pathfinder tools.
-12:00: Lunch-
Afternoon
1:00
Launch the Community Impact project for DES and meet with liaisons; Why Community Impact Project?; What is a design brief?; Overview of branding process.
1:30
Meet with Community Impact Project liaison; Form teams for project; Create a design brief, Consider production schedule and skill building necessary for brand identity process.
-break as needed -
3:00
Present Creative briefs. Begin ideation in teams; thumbnailing and thinking about next steps as time allows.
Day 2: Tuesday, Jul 15, 2025
Morning
8:30
Meet & greet, coffee, tea, juice, and light fare
9:00
Meet with Oregon Dept. of Education employees Brandie Clark, Work-based Learning Specialist and Jeff Rhoades, Arts Information Communication Technologies Education Specialist.
-break after speaker-
10:00
Typography Lecture: The Voice of Type as the appropriate spokesperson for a person, place, or thing.
10:30
Assignment: What Font Are You? Create a logotype that represents some aspect(s) of your personality/identity that you would be willing to share. Each person will explain why they chose the font they did and how it represents them. Learn more about font resources.
-12:00: Lunch-
Afternoon
1:00
Share “What font are you?” and how it represents you.
1:30
Team and group brainstorming for Community Impact project; Thumbnail sketches; Design time
-Break as needed -
3:00
Present Creative briefs. Begin ideation in teams; thumbnailing and thinking about next steps as time allows.
Day 3, Wednesday, July 16, 2025
Morning
8:30
Meet & greet, coffee, tea, juice, and light fare
9:00
Meet with LCC’s College NOW liaison.
-break after speaker-
10:00
Short Lecture on Ligatures, Logograms, and ilk
(like fi and &).
10:30
Assignment: “Surely I digraph”—create a new letter.
-Design time-
-12:00: Lunch-
Afternoon
1:00
Overview of branding presentation format; high school and college level examples. Work time.
-Break as needed -
Day 4, Thursday, July 17, 2025
Morning
8:30
Meet & greet, coffee, tea, juice, and light fare
9:00
9:00: Visit from Industry partner/designer
-break after speaker-
10:00
Demonstration: Booklet Creation in InDesign. Using Illustrator for product mock-ups.
10:30
Assignment: Sell Me Your Letter—create a four-page booklet about your newly invented letter. Include your letter on product mock-ups such as tshirts, cups, etc.
-12:00: Lunch-
Afternoon
1:00
Work on Logo Designs; Present branding ideas to professional designer(s), creating a bridge to a future industry partner. Discussion about critiques in the classroom.
-Break as needed -